Sunday, January 18, 2015

Backlinking - What Is It? (Search Engine Optimization Tips)

I can’t count the number of times I’ve arrived at an authority Instagram website, or a Facebook fan page having a huge following, or a YouTube video a lot of unique views and shares. With respect to the large following or the high number of views, I directly viewed the personal brand as a person of significance or someone worth following. I can’t help it, it’s human instinct.In fact Google is the same way. With the exception that, search engines take into account the number of backlinks to a web site to be able to evaluate it’s value and authority. You can say, the backlinks are similar to the "fans" of the site.

Backlinking
is a crucial part to search engine optimization, or SEO. When you've got a significant variety of high quality websites pointing back to your site or URL, you receive favor in the search engines eyes. It offers a superior a higher chance of being ranked in the search engines for your particular keyword.

Backlinking
Strategies - What kinds of backlinks do you need to get?

Google
examines not just the amount of backlinks you have coming in, but the relevance, authority and the diversity of the sites backlinking to your web page.

Relevancy

So
to illustrate, if I have a site focusing on the market "Dog Obedience Training", it wouldn’t be relevant to have hundreds of backlinks from a site specialized in cooking recipes. I’d need to look into reaching out to other web sites targeted on the topic, "Dog Obedience Training."

Authority


Google characterizes a
website's authority offering it what’s called a (Page Rank) or PR number. The greater the PR number the more authority the webpage has and the higher chances there is for ranking high in the search engines. In case you have a great deal of sites linking to your URL with a PR5 or a PR6, then that may provide your site a very high chance of ranking for a search term. And this will give your site a higher PR also.

Diversity

It’s not enough
to possess only PR5 sites backlinking to your website, Google takes one more thing into factor. It looks at the diversity of sites backlinking to yours. Case in point, if you have a massive Social Media following, one of the best and quickest ways to get backlinks, would be to get people sharing your blog. Another kind of backlink is Social Syndication, getting people to share it on sites like Digg, Reddit and Delicious. Another sort of backlink is .Gov and .Edu sites. These types might be the most effective sites you can have. And then finally another type would be Blog directories, or article sharing sites like Ezine Articles, Squidoo or Hubpages.If you have a varied number of sites linking back, it looks more natural in the search engine’s eyes.

So,
the concept would be to get lots of eyes as possible on your site to help you get several shares, social syndication and backlinks to your site. On the plus side, once you rank for a certain search phrase, and you begin to get a lot of website visitors to your website, people will follow you on Social media sites and they will practically become your fans. In turn, they'll share any blog or content that you have to share; that will feed into the whole backlinking hype. So it’s a limitless cycle.

These are
just a few not-so-basic search engine optimization tips. If you discover these strategies on backlinking helpful, go ahead and share it on social media.

To find out more about backlinking or Search Engine Optimization tips, visit my blog at www.JarrodInspires.com. Here I talk about tips to build your own business on the internet, inspiration and personal development.

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