The Benefits of Having a Personal Brand

I always say, having a personal brand is the life to any business. It’s kind of like the foundation, so to speak. When you’re branding yourself, you’re taking the focus off a company name, or an individual product and putting it on yourself.

Granted, the company may be a brand all in itself. If you write a book, the book becomes a brand in itself. But you will benefit greatly in the long run, when you develop personal branding all on your own.

For instance, Apple is one of the more popular brands today. When we think of Apple, we think of great inventions like the iPhone. The iPad. They have a great line of iMacs, MacBook Airs and MacBook Pros in which I own one. It’s a great product.

But when we think of Apple, we also think of Steve Jobs. He’s the founder of this brand. No matter what happens to the products, no matter how out-of-date they become, we will always remember Steve Jobs. He can always rebuild more inventions and come out with the latest greatest products because he has a great personal brand. He has a good reputation for the latest cutting edge products. His future is secure.

However, there are many great companies out there, which we will never know the master mind behind the name. We will never know the person who made the awesome discoveries, and came up with the great ideas. And I get it, some people don’t want to be known for there name. And that’s fine, if you so choose to do so. But there are some people who simply don’t know the power and importance in developing a personal brand.

An important thing to know is, people don’t join companies, they join people. You will do your business and yourself a great benefit, when you begin branding yourself. Let people see the brand personality. Your conversions will increase, and you will push more products out the door when people can connect with who you are. Your personality. Your humor and wit.

How to Begin Branding Yourself?

The good news is, anyone can start today and develop a personal branding. It used to be, you had to fork out huge dollars in radio and television advertisements just to get your name out there. But now-a-days, we’re in the era of Social Media. When you can build a following on Facebook, Twitter and Instagram, you take the power of advertising into your own hands.

It’s good if you can invest in advertising, but with the tools we have available today, you can do it for free. Why not start by branding yourself on social media?

Too often I hear people say, I like Facebook but I’m not a big Twitter fan, or I’m not a big Instagram or Pinterest fan. My only rebuttal is, while you’re sleeping on one social media tool, someone else is skyrocketing their brand and crushing it. In fact, my biggest following is on Twitter. At the time of writing this post, I’m just over 11,600 followers and growing daily.

The key is to have an open mind. Maybe you can develop a brand personality to your business. Create some YouTube videos showcasing your style and personality. This will allow you to connect with your audience on a personal level. When people can relate to you, and they feel like you’re their best friend, they will buy any product you recommend and be the first to purchase any product you’re launching.

In closing, you can see that there are benefits to developing a personal brand. I’d love to hear from you. Are you looking to start a business? What are some ways you plan to go about personal branding yourself? Leave me a comment down below. Also, be sure to share this blog. Spread the word about the importance of personal branding!

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